A visual identity system encompasses the full visual experience of a brand, including elements like color, texture, photography, videography, and typography. Its purpose is to clearly communicate the brand’s essence to both internal design stakeholders and external audiences

Brand strategy involves defining the long-term vision, goals, and unique value proposition of a brand. It guides decisions related to positioning, messaging, and target audience, ensuring consistent and effective brand communication.

Digital marketing refers to the use of online channels and platforms (such as social media, email, SEO, and paid advertising) to promote products or services. It aims to reach and engage the right audience, drive conversions, and enhance brand visibility in the digital landscape